What is Flodesk?
In 2019,
Martha Bitar, Rebecca Shostak, and Trong Dong founded Flodesk with the aim of
developing an email marketing platform that could assist small businesses in
creating innovative campaigns. The platform stood out by offering more visually
appealing and responsive templates, and at a more affordable price point.
Flodesk is a cloud-based email marketing platform that allows businesses and individuals to create and send beautiful and engaging emails to their subscribers. It offers a drag-and-drop email editor with a variety of customizable templates, and automated workflows.
However, to compete with other established email marketing platforms, Flodesk will need to incorporate numerous additional features and functionalities to become a comprehensive solution.
Flodesk Features
Flodesk is a relatively new tool in the email marketing industry, competing with established platforms such as MailChimp and ConvertKit. Although its feature set may not be as extensive as those of more established tools, Flodesk provides a dependable set of features that can adequately serve the needs of most small businesses and entrepreneurs.
- Email builder and templates
- Workflow automation
- Signup forms
- Segments
- Integrations
Email builder and templates: Flodesk's email builder is a user-friendly interface for businesses and entrepreneurs to create visually appealing emails. Its drag-and-drop editor allows users to customize email templates with ease, without the need for coding knowledge.
It provides a wide range of customizable Flodesk email templates that cater to various industries and use cases. These templates are designed to help businesses and entrepreneurs create professional-looking emails quickly and easily.
Flodesk's templates cover a variety of email types, including newsletters, promotional emails, welcome sequences, sales funnels, and more. Each template is fully customizable, allowing users to change colors, fonts, images, and text to match their brand's look and feel.
In addition, Flodesk's email templates are designed to be visually appealing and mobile-responsive, ensuring that they look great on any device. This feature is particularly important since many people access their emails on mobile devices.
Workflow automation: Flodesk is an email marketing platform that offers an impressive workflow automation feature that can help you streamline your email marketing efforts. With Flodesk's workflow automation feature, you can create automated email sequences that can be triggered by specific events or actions.
This automation allows you to send personalized and targeted emails to your subscribers based on their behavior or preferences. You can create a welcome sequence that introduces your brand and encourages subscribers to take action. An abandoned cart sequence can help you recover lost sales by reminding subscribers of the items in their cart and addressing any concerns or questions they may have.
If you're launching a new product or service, a product launch sequence can help you build excitement and provide valuable information about the product or service. An upsell sequence can help you increase revenue by offering complementary products or services to subscribers who have already made a purchase.
Finally, a re-engagement sequence can help you win back subscribers who haven't engaged with your emails in a while. This sequence can remind them of your brand, provide valuable content, and encourage them to re-engage with your emails.
Signup forms: Flodesk's forms feature is a powerful tool that allows businesses to create custom opt-in forms that can be used to grow their email list and connect with their audience. With a variety of form types, including pop-ups, embedded forms, and full-page forms, Flodesk offers an easy-to-use interface that makes it easy to customize the design of the form to match the brand's unique style.
In addition to basic fields like name and email address, Flodesk's forms can be customized to capture more specific information about subscribers, such as location or interests, through the use of custom fields. The information collected through these forms can then be used to create targeted email campaigns based on subscriber behavior, interests, or other criteria.
They integrate seamlessly with other marketing tools and platforms, allowing businesses to manage and segment their subscribers easily. This integration makes it easy to deliver personalized content and improves engagement with the audience.
Flodesk allows businesses to group their subscribers based on specific criteria, such as behavior, interests, or demographics. By segmenting their email list, businesses can send more targeted and relevant content to their subscribers, leading to improved engagement and conversions.
Segments: The feature is easy to use, with a simple drag-and-drop interface that allows businesses to create segments based on any combination of criteria they choose. Businesses can create segments based on subscriber behavior, such as opens and clicks, or based on subscriber interests, such as products or services they have expressed interest in. Segments can also be created based on demographic information, such as location, age, or gender.
Once a segment has been created, businesses can use it to send targeted email campaigns that are more likely to resonate with their audience. By delivering content that is tailored to the interests and behavior of the subscriber, businesses can improve engagement and drive more conversions.
Flodesk's segments feature also integrates seamlessly with other marketing tools and platforms, making it easy for businesses to manage their email list and deliver targeted content to their subscribers. With its easy-to-use interface and powerful segmentation capabilities, Flodesk's segments feature is a valuable tool for businesses looking to improve the effectiveness of their email marketing campaigns.
Integrations: It allows businesses to connect their email marketing efforts with other marketing tools and platforms, making it easy to manage their email list and deliver targeted content to their subscribers.
Flodesk integrates seamlessly with a variety of marketing tools and platforms, including social media, e-commerce, and CRM systems. This integration allows businesses to streamline their marketing efforts, automate repetitive tasks, and improve the effectiveness of their email campaigns.
For example, businesses can connect their e-commerce platform to Flodesk to automatically send abandoned cart emails to customers who have left items in their cart but have not completed their purchase. They can also connect their social media accounts to Flodesk to share their email content with their social media followers, driving more traffic to their website and increasing their email list.
Flodesk's integrations also make it easy for businesses to manage and segment their email list. They can connect their CRM system to Flodesk to ensure that their email list is always up-to-date and accurate. They can also segment their email list based on customer behavior or demographics, allowing them to send more targeted and relevant content to their subscribers.
They integrate seamlessly with other marketing tools and platforms, allowing businesses to manage and segment their subscribers easily. This integration makes it easy to deliver personalized content and improves engagement with the audience.
Flodesk pricing
- Email plan: Grow your list, design emails people love to get, and automate it all with unlimited emails, subscribers, forms, landing page forms, workflows, and segments, it will cost you $38 monthly.
- Checkout plan: Create high-converting checkout experiences and monetize your content with Unlimited sales pages, checkout pages, upsells, payments, transactions, and instant deliveries, it will cost you $38 monthly.
- Everything plan: You can bundle them for a discounted price of $64 per month.
Flodesk does not offer a free plan, but there is a free trial for 30 days with no credit card details needed, you can also receive another discount if you will pay annually in one go. If you use my link to sign up you'll get 50% Off your first year
Flodesk alternatives
There are several alternatives and competitors to Flodesk in the email marketing space. Some of the most popular options include:
Flodesk vs ConvertKit
Flodesk and ConvertKit are both email marketing platforms that are designed to be user-friendly and provide a range of features, but they differ in their pricing structure and features.
Flodesk offers a visually stunning email editor and a fixed pricing plan, while ConvertKit focuses on advanced automation and segmentation features, with a pricing model that increases as your subscriber list grows.
Flodesk may be better for small businesses or solopreneurs who value design and simplicity, while ConvertKit may be a better fit for larger businesses with more complex email marketing needs. Ultimately, the choice between the two depends on your specific needs and priorities.
Flodesk vs Mailchimp
Flodesk and Mailchimp are both email marketing platforms, but they differ in their focus and features. Flodesk emphasizes design and simplicity, offering a visually stunning email editor and a fixed pricing plan, while Mailchimp provides a wide range of features, including e-commerce integration and advanced reporting.
Mailchimp also offers a free plan for up to 500 contacts, while Flodesk doesn't have a free option. Flodesk may be a better choice for small businesses or solopreneurs who value design and ease of use, while Mailchimp may be a better fit for larger businesses with more diverse email marketing needs. You can also try Mailchimp’s free plan to find out whether it is suitable for your business or not.
Flodesk, a newer entrant in the email marketing tool market, may not have as comprehensive a feature set as some of its competitors, such as MailChimp and ConvertKit. Nevertheless, Flodesk offers a reliable set of features that should meet the needs of most small businesses and entrepreneurs.
Flodesk Pros
- Wide selection of visually appealing templates.
- Affordable pricing plans, with no limit on the number of subscribers or emails sent.
- 30 Day-free trial.
Flodesk Cons
- Limited third-party integrations compared to other email marketing platforms
- Fewer advanced features and customization options for experienced marketers
- Limited customer support options