What are Zoho Campaigns?
Zoho Campaigns is an email marketing tool for businesses of all sizes, whether you're a small startup or a large corporation.
If you're looking to reach out to your audience, increase brand awareness, and promote your products or services through email marketing campaigns, then zoho email marketing can help.
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| Zoho Campaigns: Features, Pricing, and Support Review |
It's user-friendly and offers a wide range of features such as customizable templates, automated workflows, email segmentation, A/B testing, and detailed analytics to help you track the performance of your campaigns.
So whether you're a marketer or entrepreneur, the Zoho email campaign can be a valuable thing for growing your business.
Zoho Campaigns Features
Zoho Campaigns provides users with features to facilitate them to automate their business, it includes an email editor, autoresponders, and reports.
- Email Editor
Drag-and-Drop Interface: The email editor has a simple drag-and-drop interface that makes it easy to add various elements to your email. Users can add text boxes, images, buttons, social media icons, and more by simply dragging and dropping them onto the email canvas.
Pre-designed Templates: Zoho Campaigns offers a wide range of pre-designed email templates that users can choose from. These templates cover different industries and use cases, such as e-commerce, newsletters, events, and more. Users can also create their own templates and save them for future use.
Customizable Layouts: Users can customize their email's layout by choosing from various column options and adding different types of blocks to each column. The editor also supports full-width layouts, giving users more freedom to design their emails.
Image Editing: The email editor includes an image editor that allows users to edit images directly within the editor. Users can crop, resize, rotate, and add filters to their images without having to leave the email editor.
Personalization: The email editor supports personalization options that enable users to address their subscribers by name, add personalized content based on the subscriber's data, and more.
Mobile-Friendly Design: The email editor creates mobile-responsive emails, ensuring that the email design remains consistent across different devices.
- Contact Management
Contact Import: Zoho Campaigns enables users to import contacts from various sources, including spreadsheets, Google Contacts, and other email marketing software. The import process is easy and allows users to map their fields accurately to ensure that all contact information is correctly transferred.
Contact Segmentation: The contact management feature allows users to segment their contact lists based on various criteria, such as location, age, gender, purchase history, and more. This enables users to send targeted emails to specific groups of contacts, increasing the chances of engagement and conversions.
Custom Fields: The contact management feature supports custom fields, enabling users to add additional information fields to their contact lists. This is useful for businesses that need to capture specific data that is not included in the default fields.
Contact Tagging: Users can tag contacts in Zoho Campaigns, making it easier to filter and sort contacts based on specific criteria. For example, users can tag contacts based on their level of engagement or the type of content they are interested in.
Contact Management Dashboard: The contact management feature comes with a dashboard that provides an overview of the user's contact list, including the number of contacts, open rates, click-through rates, and more. This dashboard enables users to monitor the health of their contact list and identify areas for improvement.
GDPR Compliance: The contact management feature is GDPR compliant, ensuring that users can collect, store, and manage their contact data in a secure and compliant manner.
- Autoresponders
Triggered Emails: The autoresponder feature allows users to send triggered emails to subscribers based on specific actions. For example, users can set up an autoresponder to send a welcome email to new subscribers or a reminder email to subscribers who have abandoned their shopping carts.
Personalization: The autoresponder feature supports personalization options that enable users to address their subscribers by name, add personalized content based on the subscriber's data, and more. This helps to increase engagement and build stronger relationships with subscribers.
Timing: Users can set the timing of their autoresponders, specifying how long after the triggering action the email should be sent. This ensures that subscribers receive timely and relevant content.
Multiple Autoresponders: Zoho Campaigns allows users to set up multiple autoresponders for different triggers, ensuring that subscribers receive the right content at the right time.
Reporting: The autoresponder feature comes with reporting tools that enable users to track the performance of their autoresponders. Users can view metrics such as open rates, click-through rates, and conversion rates, allowing them to optimize their autoresponders for better results.
A/B Testing: Users can set up A/B tests for their autoresponders, testing different subject lines, content, and timing to identify the best-performing autoresponders.
- Reports
Email Performance Metrics: The reports feature provides users with detailed metrics on the performance of their email campaigns, including open rates, click-through rates, bounce rates, and unsubscribe rates. Users can track these metrics over time and across different campaigns to identify areas for improvement.
List Growth Metrics: The reports feature also provides users with metrics on their list growth, including the number of new subscribers, the source of new subscribers, and the rate of list growth over time.
Geographic Metrics: Users can view geographic metrics in reports, allowing them to see where their subscribers are located and how they are engaging with their email campaigns. This information can be used to tailor content and offers to specific regions or demographics.
Device Metrics: The reports feature also provides users with device metrics, enabling them to see which devices their subscribers are using to view their emails. This information can be used to optimize email designs for specific devices, such as mobile phones or tablets.
Social Media Metrics: The reports feature allows users to track the performance of their email campaigns on social media platforms such as Facebook and Twitter. Users can see how many subscribers are sharing their emails on social media and how many new subscribers are coming from social media channels.
ROI Metrics: The reports feature provides users with metrics on the return on investment (ROI) of their email campaigns, enabling them to see how much revenue their campaigns are generating and which campaigns are most profitable.
Zoho Campaigns Pricing
Zoho Campaigns includes a range of pricing plans to suit different business needs and budgets.
- Forever Free Plan
Zoho Campaigns has a free plan for up to 2,000 contacts, it offers 5 users and 6,000 emails per month. and includes features such as signup forms and compliance checks.
- Standard plan
It starts at $3 per month for 500 contacts and the price increases corresponding to the number of contacts. For example, 5,000 contacts on this plan will cost $23 per month and 10,000 contacts will cost $37 per month. It supports up to 10 user accounts and unlimited emails.
- Professional plan
This plan starts at $3.75 per month for 500 contacts and increases corresponding to the number of contacts. For example, 10000 contacts will cost $52.50 per month. This plan gives some features such as Pop-up forms, Dynamic content, and Recipient optimal open time sends.
How to Use Zoho Campaigns Interface?
Dashboard: The dashboard is the first page users see when they log in to Zoho Campaigns. It provides users with an overview of their campaigns and lists, as well as access to key features such as creating a new campaign, managing contacts, and viewing reports.
Campaigns: campaign section allows users to create and manage their email campaigns. Users can choose from a range of pre-designed templates or create their own templates from scratch. They can also schedule their campaigns, target specific segments of their list, and track the performance of their campaigns using the reports feature.
Contacts: The contact section allows users to manage their email lists and subscribers. Users can add new contacts, segment their list based on different criteria, and view subscriber activity such as opens, clicks, and bounces.
Templates: The templates section provides users with a range of pre-designed email templates that can be customized to fit their brand and message. Users can also create their own templates from scratch using Zoho Campaigns' drag-and-drop editor.
Reports: reports section allows users to track the performance of their email campaigns using metrics such as open rates, click-through rates, and ROI. Users can view reports on individual campaigns or across multiple campaigns to identify trends and areas for improvement.
Integrations: Zoho Campaigns integrates with a range of other Zoho apps as well as third-party apps such as Google Analytics, Salesforce, and Shopify. This enables users to connect their email campaigns with other aspects of their business and streamline their workflow.
Zoho Campaigns Support
Zoho Campaigns provides users with various support options to help them with any issues they may encounter while using the software.
Knowledge Base: Zoho Campaigns has a comprehensive knowledge base that provides users with detailed articles on how to use the software. The knowledge base covers a wide range of topics, including creating campaigns, managing contacts, using templates, and viewing reports.
Video Tutorials: Video tutorials provide users with step-by-step instructions on how to use the software's key features. The videos are presented in a clear and easy-to-understand format and cover topics such as creating campaigns, managing contacts, and using the drag-and-drop editor.
Email Support: Zoho Campaigns provides users with email support, allowing them to submit a support ticket and receive a response from Zoho's support team. The support team is knowledgeable and responsive, and users can expect a prompt and helpful response to their queries.
Phone Support: Zoho Campaigns also provides users with phone support, allowing them to speak to a member of Zoho's support team directly. Phone support is available during business hours and provides users with a quick and effective way to resolve any issues they may encounter.
Community Forum: The community forum allows users to connect with other Zoho Campaigns users and share tips and advice. Users can ask questions, provide answers, and engage in discussions on a wide range of topics related to email marketing.
Live Webinars: Live webinars provide users with an opportunity to learn about the software's key features and how to use them effectively. The webinars are presented by Zoho's support team and cover topics such as creating effective email campaigns, managing contacts, and analyzing campaign performance.
Zoho Campaigns provides users with a range of support options to help them use the software effectively. With a comprehensive knowledge base, video tutorials, email and phone support, a community forum, and live webinars, users can find the support they need to get the most out of Zoho Campaigns.